As part of the 50th Anniversary at Walt Disney World, our team created a flagship location for our Vault Collection - inspired by vintage product, this place is full of opening day nostalgia.

I researched, concepted, rendered, produced, and installed - legitimately the entire project - from concept to completion.
I worked along side our partners and vendors to obtain legal clearance on copy, video and photography - created production assets, project managed, sourced and procured, all while tracking the project’s budget.

I had the incredible honor of creating all visual assets, all photo moments, all museum moments, the TV wall, formatted the TV wall videos, and I even designed our own custom frames!

Creative Direction: Mariana Martinez
Visual Merchandising Manager: Eric Rachaphoumy
Lead Designer: Helynn Hallock
Additional Design support: Ali Carreon

Celebrating 5o years of Magic Kingdom - Main Street Cinema is now home to the Vault Collection.Our approach to this location had to be unique to Main Street U.S.A. while still capturing the nostalgia that is at the core of this collection.

I researched, concepted, rendered, produced, and installed - legitimately the entire project - from concept to completion. I worked along side our partners and vendors to obtain legal clearance on copy, and photography - I managed budgets, created production assets, and I project managed.I had the incredible honor of designing and creating all visual moments, our Mr. Toad Photo Spot, vitrines, the velvet banners, and the ticket covered ceilings.

• I just need you to know, how incredible it feels - as a Disney Enthusiast - to have designed an entire store on Main Street USA

Creative Direction: Mariana Martinez
Visual Merchandising Manager: Chris Edwards
Lead Designer: Helynn Hallock
Additional Design support: Ali Carreon

Located inside Marketplace Co-Op at Disney Springs, Disney Tails is the one stop shop for treats, toys, and accessories for the Disney Pet Parent.

I had the honor of taking Disney Tails from concept to completion, all based around the luxury life of our pets. I created the patterns from scratch, our chalkboard visual moments, and our turf cutouts. Keep your eyes peeled for paw prints, and the names of our fur babies.

Creative Direction: Mariana Martinez
Visual Merchandising Manager: David Soliman
Lead Designer: Helynn Hallock

While exploring property control we came across three full boxes of the ORIGINAL room number signs from the Polynesian, they just just arrived. I was so inspired, I had to share them with the guests.

The rest of the window fell into place as I played with light and capturing the attention of our guests.

Creative Direction: Mariana Martinez
Visual Merchandising Manager: David Soliman
Lead Designer: Helynn Hallock

New shipments have arrived from Galaxy’s edge to our Trading Post location at Disney Springs. We wanted to immerse our guest into the land of Batuu while enticing them to explore the galaxy together.

Creative Direction: Mariana Martinez
Visual Merchandising Manager: Eric Rachaphoumy
Lead Designer: Helynn Hallock

While exploring property control we came across one of the ORIGINAL entry gates to Hollywood studios and the design for Celebrity 5 & 10 came together. We wanted to pay homage to the past of the property while, celebrating the uniqueness of the space at 5 & 10.

Creative Direction: Mariana Martinez
Visual Merchandising Manager: Melanie Singleton
Lead Designer: Helynn Hallock
Additional Design support: Ali Carreon

Farewell to the long beloved Illuminations at EPCOT. We had a huge initiative to play with color and light and shapes, so we acquired some new Lightboxes and a new hexagon awareness graphic option for our team.

Creative Direction: Mariana Martinez
Visual Merchandising Manager: Don Schultz
Lead Designer: Helynn Hallock

Build Your Own Gauntlet has taken over Super Hero Headquarters are Disney Springs!

Creative Direction: Mariana Martinez
Store Designer: Greg Johnson
Lead Designer: Helynn Hallock